Model lost organic clicks when an AI Overview is present, using a shared position→CTR curve and editable cited/uncited reductions. Import a Search Console CSV or enter keywords by hand.
Keywords
Enter keywords manually or paste a Google Search Console CSV. Toggle AI Overview present / cited per row — no network required. Or run the optional live check below to fill those toggles for you.
Optional: check AI Overviews live
Checks your first 10 keywords against Google and fills the AI Overview present / cited toggles. Leave it alone to keep your manual answers.
Defaults: Suite brief defaults for editable B2 reductions: ~40% when AIO present and not cited; ~20% when cited. Reductions start at 40% / 20%. Backlinko, 4-million-result organic CTR study (backlinko.com/google-ctr-stats): baseline no-AIO click-through for positions 1–10 (pos. 1 ≈ 27.6%, pos. 10 ≈ 2.5%). AI Overview impact overlays come from Ahrefs and Seer, not this curve. seoClarity, 750-billion-impression dataset: page-2 baseline CTR for positions 11–20. Only ~0.63% of searchers click any page-2 result, and CTR rises again at positions 19–20 (bottom-of-page effect) rather than decaying smoothly.
- Lost clicks / month
- 120.4
- Lost revenue value
- $361
- Clicks kept / month
- 217.4
- Keywords modeled
- 2
Clicks kept vs lost to AI Overviews
Kept 217.4Lost 120.4
| Keyword | Lost clicks | Impressions | Kept | Lost value |
|---|---|---|---|---|
| best crm for startups | 105.6 | — | 158.4 | $317 |
| crm software | 14.8 | — | 59 | $44 |
What to do about it
Prioritize keywords with the largest lost-click totals. Improve citation-worthy pages, then measure presence with the AI Visibility Score and readiness tools once available.
How the estimate works
For each keyword we look up a baseline CTR by position, apply an AIO reduction (about 40% when you are not cited, 20% when cited — editable), then multiply by volume for lost clicks. Value uses conversion rate × average value, or CPC for an ad-equivalent view. Impressions from GSC are shown alongside lost clicks when present.
What to do next
Focus on the highest-loss keywords first. Improve citation-worthy pages, then check Answer-Engine Visibility with the suite’s visibility tools. Prefer live data over your own toggles? Run the optional AI Overview check on your first ten keywords and the calculator fills them in for you.
Frequently asked questions
Do I need an account to run this calculator?
No. On-screen results are free and public. Enter an email only if you want to download the loss report.
Can I import Google Search Console data?
Yes. Paste a GSC query export (CSV or tab-separated) with query, position, and impressions or volume columns. Rows are validated before they enter the model.
Does this call Google or AI Overview APIs?
Only if you ask it to. By default you toggle AI Overview present / cited per keyword and nothing leaves your browser. The optional live check runs your first ten keywords through the AI Overview Checker and fills those toggles in.