Lead Value shares one formula with C12's max profitable CPL. Turn Gross Margin off only when you want revenue dollars — that result is not Lead Value and must not pair with C12.
Lead Value
$600
- Pairs with C12 max profitable CPL
- Yes
You can afford to pay up to $600 per Marketing Lead (pairs with C12).
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Optional. One click generates a short plain-English summary plus improvement suggestions. The calculator and exports still work if this fails.
Frequently asked questions
How does this pair with the Cost Per Lead Calculator?
Max profitable CPL on C12 is this Lead Value used as a spend ceiling — one formula, not two.
What if I turn Gross Margin off?
You get revenue per Marketing Lead, not Lead Value. Do not use that figure as C12's ceiling.
Do I need an account?
No. On-screen results are free. Enter an email only if you want to download the report.