Drag the position slider to see CTR update live from the true Position CTR Curve — which is not strictly decreasing. It dips to a minimum at position 16, then rises again toward the bottom of page 2, so position 20 has a higher CTR than position 11.
- Revenue value
- $96
- Ad-equivalent traffic value
- $64
- CTR (true curve)
- 3.20%
- Estimated monthly clicks
- 32.0
CTR is read live from the true Position CTR Curve for the selected position.
True Position CTR Curve (1-20)
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Frequently asked questions
Why does CTR go up again near position 20?
The true, sourced Position CTR Curve is not monotone: it bottoms out around position 16 then rises toward the bottom of page 2, so position 20 out-clicks position 11 in the underlying data.
What is the ad-equivalent traffic value?
Estimated monthly clicks multiplied by CPC — what you would pay in ads to buy the same click volume this keyword position gets organically.
Do I need an account?
No. On-screen results are free. Enter an email only if you want to download the report.